Chris Cummings
About
Chris has a diverse career including roles as a producer, director, editor, graphic designer, entrepreneur and marketer. This breadth allows him to deal with a wide range of clients and understand their specific needs on a deep level, like TUMI, New Line Cinema, Rolls Royce, and McIntosh Labs. His work has appeared in The New York Times, The Los Angeles Times, Regal Theathers, Comic-Con, HBO and more.
Working on the creative/problem-solving side of film exposed me to exhilarating new approaches and ways to surmount hurdles as they arose.
”Learn from the best: Clients have a diverse range of needs, tastes and aesthetics. It's important not to get locked into any one type of thinking, style or methodology. That stems from his many years in feature films where Chris was fortunate to work with and learn from directors like Steven Spielberg, Robert Zemeckis, Tim Burton, The Coen Brothers, Sam Mendes and Terrence Malick. Working on the creative/problem-solving side of film exposed Chris to exhilarating new approaches and ways to surmount hurdles as they arose. Each time out it was a new adventure, team, and genre. Working with these directors' key collaborators (producers, editors, cinematographers, VFX teams, storyboard artists, concept artists, production designers, costume designers, etc.), also exposed to new ways of thinking that apply to any creative pursuit.
A designer with years of marketing experience: A complementary background Chris has is 15 years in marketing. Beginning with movie studios producing behind-the-scenes content for their marketing teams, then as an entrepreneur co-founding New Media Legal Publishing and Through the Woods. Chris studied numerous leading experts in online marketing with an emphasis on copywriting, conversion, split-testing, page flow, UX, UI, SEO, retargeting, AdWords and more. A designer with this experience is a rare and powerful combination. It helps him better understand how to design content, creating visual and information hierarchies that help you achieve your specific goals and user actions you want them to take (increase sales, conversions, lead generation, etc.). His production company Through the Woods, saw him creating and producing marketing campaigns for clients such as TUMI, Southwest Airlines, and Mattel.
A designer with marketing experience is a rare and powerful combination.
”Outside interests contribute: Other interests keep you fresh, stimulated and interesting. In his 20's, Chris was into rock climbing. In his 30's, he became obsessed with driving race cars until he started a family. Chris is a graduate of four top racing schools and has driven everything from formula cars to purpose-built race cars to race-prepared cars on tracks like Laguna Seca and Road Atlanta. There's a common thread in climbing and racing that carries over into his work; both require absolute 100% focus and concentration with serious consequences for any lapse. He has always enjoyed that kinf of focus when working on something he is passionate about, entering a flow state. These days he's a bit more on the zen side of things with activities like paddleboarding and yoga.
Chris looks forward to taking all of this and applying it to your projects, helping you achieve your vision, and exceeding your highest expectations.