George Esquivel is a top shoe designer with a long list of celebrity clients such as Brad Pitt, Elon Musk, Madonna, Gwen Stefani, LeBron James, Emma Stone and many more. Few know George grew up in extreme poverty with a drug-dealing, drug-addicted father who led a life of violence. The trailer focuses on George sharing stories from his past, his first pair of shoes that would change his life, and the story of getting his first bike as a kid. He thought his father was taking him to the store; instead, his father stole one for him.